Usability: The Art of Simplicity in Web Sites

"The Web is the ultimate customer-empowering environment. He or she who clicks the mouse gets to decide everything. It is so easy to go elsewhere; all the competitors in the world are but a mouseclick away."

-- From Designing Web Usability by Jakob Nielsen

Are your visitors reaching the pages that matter most or are they giving up within 30 seconds of entering your site? By implementing usability techniques in developing your web site you can increase the ease of use and ultimately the retention of visitors to your web site. The longer they stay, the more likely they are to purchase a product or service from your company, and the more likely to come back.